Tablet displaying a webpage about the future of retail and QSRs with location infrastructure. Includes charts, diagrams, and placeholder text.
Tablet screen displaying a marketing webpage for Radar, highlighting features like location-based customer experiences and geofencing. Includes graphics of a person at a pickup location, a map with a route, and statistical data. The text promotes improving location technology to enhance revenue, targeted at CX leaders.
Website displayed on a tablet screen with a gradient background, showcasing a guide by Radar and Braze titled 'Deliver world-class customer experiences with location'. A call-to-action button reads 'Complete the form'. Below is a graphic of a neighborhood with a notification about parking, accompanied by placeholder text.

THE PROBLEM

A new gated landing page design was scheduled for the end of the quarter plan. However, midway through Q3 in the midst of preparation for a number of events, the Forrester report was added to our docket. We needed the revised gated landing page design in time for the Forrester launch, however due to time constraints and conflicts with other deadlines we did not have the resources to move up the project.

Gated landing page system

Phase 1

The main goal of this phase was to create something one to two steps up from the current page. A simple, clean layout that aligned with the website and applied the strategic visual changes we were making across the brand. About 20% of the exploration was directed at planting some seeds for more drastic exploration and bigger changes later.

Phase 2

We selected a direction for the Forrester launch gated landing page from these initial layouts, I created a few more iterations, and the design was finalized. I worked closely with an in-house developer assigned to us for this project to bring it live.

Phase 3

Following the launch, I revisited the initial exploration and, using that as a launching pad, reimagined a completely new look and feel. We had the same in-house developer assigned to us for this phase, but we would not have his, or any developer’s, guaranteed assistance on every landing page. I crafted a modular system with two potential background gradients, plug-and-chug options for headers, statistics, content blocks, quotes, and illustrations that would allow us to be completely self-sufficient. The developer, content manager, and I worked closely to set the team up with ten starter layouts.

Website interface showing a report on retail and quick service restaurants (QSRs) using location infrastructure. It includes a header with a call-to-action, illustrations of vehicles and people, a form for user interaction, and a section discussing d
Infographic on a tablet screen highlighting the future of retail and QSRs using location infrastructure. Includes statistics, illustrations of buildings and streets, and a form at the bottom for data entry. Color scheme is predominantly blue and whit
Promotional landing page for a location-based service offering world-class customer experiences. Features a form for user details, statistics on service benefits, and a section highlighting the future of quick service restaurants (QSRs). Illustration
A digital marketing webpage showcasing a report on enhancing customer experiences with location services. It features a headline, a depiction of a geofenced area, and a smartphone graphic. Below, there's an option to download the report, followed by
Digital brochure on a tablet screen displaying a guide on enhancing customer experiences through location-based services, featuring infographics, a map, an illustration of a restaurant, and a contact form with dark blue and white design elements.
Web page design for location infrastructure in retail and QSR sectors, featuring text and visuals about enhancing the future with location technology, including statistics and report download options.
A website landing page for Radar featuring a guide on delivering customer experiences with location technology. It includes a header, report download prompt, illustrated graphics of location-based services, and a form for submitting user information.
Digital illustration on a webpage highlighting location infrastructure for retail and QSRs, with text, graphics of people and cars, charts, and a form for downloading a report. Includes statistics and placeholder text throughout the layout.
Promotional webpage for a location-based service, emphasizing enhanced customer experiences. Features include a navigation bar, graphic of a car and delivery person, forms for user details, a map with routes and locations, a tablet preview of a repor
Landing page for location-based customer experience solutions, featuring infographics and text on improved revenue through location technology, quick service restaurants' future, and a contact form for further engagement.
Infographic on the future of quick service restaurants, featuring statistics, charts, and illustrations about digital ordering and technology integration. Includes sections describing trends, customer preferences, and industry impact, with forms and