While many roofing companies come and go, Gen 3 draws upon the collective experience of three generations of roofers. Originally a small, family-run company, their team has continued to grow and now do work in both the residential and commercial spaces. They quickly expanded throughout Denver county, into the rest of Colorado, and eventually to Arizona.  

Gen3 Roofing

The Gen3 brand leans heavily into it’s family history and decades of experience to command a strong and unquestionable sense of authority. I chose a serif font in a classical style, drawing inspiration from established law offices or doctor practices, but with a softer flourish and contemporary yet timeless feel. The rich, dark blue pallet feeds a sense of calmness and trust.

Collateral

Blue presentation folders with "GEN 3 Roofing" logo and striped design.
A piece of letterhead paper featuring the GEN3 Roofing logo and a minimalistic design. The letterhead includes vertical stripes and the company contact information at the bottom, set against a textured background. The overall color theme is blue and white.
Two business cards from Gen3 Roofing on a blue background. One card is blue with a geometric pattern and the text 'Quality Built on Tradition.' The other card is white, displaying contact information for a CEO, including phone numbers and an email address.
Desktop screen displaying an Outlook email interface with an email signature containing a photo and contact details.